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可口可樂« 小魚廣告網熱愛讓世界更好的創意 AdAge 雜誌在2013 年底發表了由可口可樂公司全球碳酸飲料品牌中心資深副總裁Wendy Clark 的專文「所有行銷 ..... 而且又能幫可口可樂同時做到全球化跟在地化。
可口可樂、肯德基放棄母國驕傲勝出- 財經- 產業動態- 商業周刊 2013年4月17日 - 可口可樂進入中國市場後因地制宜，改變其全球化策略，放棄美國人. photos放大顯示 ... 可口可樂破例改配送系統連九年中國銷售成長破10％ ...
可口可樂行銷全球的品牌概念(下)：數位行銷篇| Motive 商業行銷創意 拉近兩端的距離-可口可樂- Small World Machine 如前面所說，這一系列的廣告計劃都搭上了數位時代的行銷模式。 簡短，兩分鐘左右 簡單的故事性 消費者就是主角 貼近生活的內容 都是適合被放到網路上分享的影片形式。
Localization World: Speakers Sven Christian Andrä Sven Christian Andrä has ten years of experience integrating language and information technology in large-scale environments. He was involved in other industries before entering the localization arena. After founding the German softwa
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Defining a localization strategy: How logos fit into your global plans | Sajan When you go global, look at your logos and see if they need to be included in your overall localization strategy. ... Your brand logos speak volumes in your home country. Proudly boasting your cool, fresh attitude, they represent everything your company s
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