The Effectiveness of Branded Mobile Phone Apps - ScienceDirect 23 Jul 2011 ... Mobile phone applications (“apps”) have generated substantial interest among marketers, primarily ...
The Effectiveness of Branded Mobile Phone Apps 23 Jul 2011 ... The Effectiveness of Branded Mobile Phone Apps.
The Effectiveness of Branded Mobile Phone Apps - Journal of ... Abstract Mobile phone applications (“apps”) have generated substantial interest among marketers, primarily because of ...
study - Robert F. Potter The Effectiveness of Branded Mobile Phone Apps. Steven Bellman, 2”* Robert F. Potter, b Shiree Treleaven-Hassard, a.
The effectiveness of branded mobile phone apps - Murdoch ... The effectiveness of branded mobile phone apps. Tools. - Tools. + Tools. RDF+ XML, BibTeX, RDF+N-Triples, JSON ...
The Effectiveness of Branded Mobile Phone Apps | Robert ... ... J.A.; Varan, D (2011). The Effectiveness of Branded Mobile Phone Apps. Journal of Interactive Marketing 25 191-200.
The effectiveness of branded mobile phone apps - EconBiz The effectiveness of branded mobile phone apps. Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard, Jennifer ...
The Effectiveness of Branded Mobile Phone Apps ... ABSTRACT Mobile phone applications (“apps”) have generated substantial interest among marketers, primarily ...
由品牌互動與品牌延伸的角度探討品牌行動應用程式對品牌態度 ... 2012年12月3日 ... The Effectiveness of Branded Mobile Phone Apps. Journal of Interactive Marketing, 25(4), 191-200.
Branded smart phone applications: an efficient ... - DiVA Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage ...
