Auction - Wikipedia, the free encyclopedia An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder. In economic theory, an auction may refer to any mechanism or set ...
Define It – What Is Real-Time Bidding? - AdExchanger: News and Views on Data-Driven Digital Advertis Assuming RTB is "real-time bidding", that was created in 1996-1997 by Flycast. Oh, stop you're groaning! At the time, Flycast had built a desktop application (hmmm, DSP?) that allowed buyers to set - among other parameters - in an "AdAgent" aka persistent
Amazon, Advertising's Sleeping Giant, to Awaken in 2013 | Adweek Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce ...
Programmatic and RTB - Interactive Advertising Bureau Learn about current IAB initiatives in the Programmatic & RTB space and the opportunities for members to get involved. ... Programmatic buying and selling of advertising, real-time bidding, automation, and the buying and selling of digital media is changi
OpenX - Official Site With Its “Demand Fusion” Tech, OpenX Helps Publishers Take A Smarter Approach To Real-Time Bidding Ad tech company OpenX is announcing a new version of its supply-side platform today, which co-founder and Chief Revenue Officer Jason Fairchild described ..
Improve Digital - Real Time Advertising Technology Improve Digital is Europe’s leading independent provider of Real Time Advertising technology for media owners. ... Recent News Improve Digital yet again honored by Deloitte’s T… Nomination is the latest in a long history of honors and awards recognising t
MBTA > Business Center > Bidding and Solicitations > Awarded Contracts Contract # Project Title Project Location S03CN03 New Intermodal Center Hingham, MA C72CN01 WORCESTER COMMUTER RAIL IMPROVEMENT PROJECT, RAIL DE-STRESSTING BOSTON TO WORCESTER, MA A90CN05 Downtown Crossing Station (DTX ...
Menu - Ad Ops Insider | Online Advertising Resources, Tools, and Trai Great Article Ben, Very curious to know about how the SSP cookie gets matched to other cookies that the DSP has. You mention cookie ID/stamp? Great if you could provide some insight into how this works, especially keeping in mind re-targeting campaigns ..
AdWords - Wikipedia, the free encyclopedia Google AdWords is an online advertising service that places advertising copy at the top, bottom, or beside, the list of search results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary det
Advertising Trends - MarketingCharts: charts & data for marketers in online, Excel Marketing data + charts for marketers, analysts, consultants. Useful spreadsheet .xls and .ppt slidedeck downloads to prepare your presentations and budgets. ... How Consumers Form Their Impressions of Companies The quality of a company's products and ...
