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Kotler Marketing Group, Inc. Questions: Which megatrends do we have to consider for the future? In your books, you have pointed out that globalization, hyper-competition and the Internet reshape markets and businesses. What effect are these dynamics having on marketing? What is ...
Philip Kotler - YouTube Philip Kotler em uma entrevista sobre marketing e estratégia.
Philip Kotler: Marketing Strategy - YouTube Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world's fourth most inf
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【行銷學】組織思維／向科特勒Philip Kotler學行銷@ Shit the Future ... 對行銷最簡短的解釋是，「發現還沒被滿足的需求，並且滿足它。」當年，菲利浦‧科特勒（Philip Kotler）用這一句話啟動了商業變革，因為他教會了商家如何在產量過剩的 ...
科特勒(Philip Kotler)：行銷力，企業成功關鍵- 天下雜誌355期 2006年9月13日 - ... 人們想到彼得．杜拉克；提到策略，麥可．波特是思想先驅；而論及行銷菲利浦．科特勒（Philip Kotler）便是那擁有不可動搖地位的「現代行銷學之父」。
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