Journal of Consumer Research - The University of Chicago Press | Home Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and ...
Journal of Consumer Psychology - Elsevier The Journal of Consumer Psychology (JCP) publishes top-quality research articles that contribute both theoretically and empirically to our... ... SCImago Journal Rank (SJR): 2013: 1.716 SJR is a prestige metric based on the idea that not all citations are
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International Journal of Research in Marketing - Elsevier Impact Factor: 2013: 1.710 The Impact Factor measures the average number of citations received in a particular year by papers published in the journal during the two preceding years. © Thomson Reuters Journal Citation Reports 2014
Journal of Database Marketing & Customer Strategy Management - Consumer culture and purchase intenti Top of page THEORETICAL MOTIVATION In this article, two theoretical frameworks – the optimal distinctiveness theory and the social impact theory – have been applied. The optimal distinctiveness theory demonstrates that individuals prefer to join groups, t
