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Journal of Consumer Research - The University of Chicago Press | Home Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and ...
JSTOR: Journal of Consumer Research, Vol. 39, No. 4 (December 2012), pp. 784-799 The Effect of Priming on the Type of Processing That People Use,” Journal of Consumer Research, 34 (August), 174–86. First citation in article, Abstract Moreau, Page C., and Darren W. Dahl (2005), “Designing the Solution: The Impact ...
Journal of Consumer Psychology - ScienceDirect.com The online version of Journal of Consumer Psychology at ScienceDirect.com, the world's leading platform for high quality peer-reviewed full-text journals. ... Not entitled to full text Effects of product type and contextual cues on eliciting naive theorie
Emerald | Journal of Consumer Marketing information Journal of Consumer Marketing offers incisive and authoritative material on all aspects of marketing to consumers. The Journal is committed to publishing not ...
Wiley: Journal of Consumer Behaviour - The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer ...
Wiley: Journal of Consumer Behaviour - The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of ...
Journal of Consumer Behaviour - ResearchGate Journal » Journal of Consumer Behaviour. Locate articles and query publisher details.
Journal of Consumer Culture - Official Site Journal of Consumer Culture Journal of Consumer Culture is a fully peer reviewed journal which promotes multidisciplinary research focused on consumption and consumer culture. Publishing three times a year, it adopts a global perspective critically ...
IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR: A DESCRIPTIVE STUDY | International Re Academia.edu is a platform for academics to share research papers. ... CASIRJ Volume 5 Issue 2 [Year - 2014] ISSN 2319 – 9202 IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR: A DESCRIPTIVE STUDY Ms. Jyoti Kasana ...
