JSTOR: Journal of Consumer Research, Vol. 39, No. 4 (December 2012), pp. 784-799 The Effect of Priming on the Type of Processing That People Use,” Journal of Consumer Research, 34 (August), 174–86. First citation in article, Abstract Moreau, Page C., and Darren W. Dahl (2005), “Designing the Solution: The Impact ...
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JSTOR: Journal of Consumer Research, Vol. 36, No. 2 (August 2009), pp. 215-231 This study draws on differences between men and women’s attitudes about sex, either as an end in itself (men) or as inextricably linked to relationship commitment (women) to understand attitudes toward the gratuitous use of sex in advertising. In line wit
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