NATIONAL CHENGCHI UNIVERSITY Cullen, Multinational Management: A Strategic Approach, South Western, 1997. (中譯本：國際企業管理，華泰書局)。. ... (非教科書，全美暢銷書)。 Financial Times Mastering Series, Mastering Global Business, Your Singe Source Guide to Becoming a Global ...
當代國際企業 Global Business Today, 4e - 博客來書籍館 定價：640元 優惠價：95折608元；內容簡介：台灣以海島立國，本身並無珍貴自然資源，須與國際接軌始能貨暢其流。Hill教授的大作，其內容案例相當豐富 ...
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Global Business/Mike Peng - University of Texas at Dallas-圖書-亞馬遜中國 Exclusive coverage delves into the most important topics within today's global business. The book examines issues such as leveraging resources and capabilities; global entrepreneurship; managing global competitive dynamics; diversifying, acquiring, and an
博客來-Global Marketing Management 5/e The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today. ... all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work ..
博碩士論文 etd-0313108-113755 詳細資訊 Big Dragon : China's Future What It Means for Business, The Economy, and the Global Order. New York, NY : Simon & Schuster. 本書中譯本：伯斯坦、凱澤著，應小端、黃秀媛合譯，1999，巨龍：中國對全球政商經濟的影響。 ...
