Brand management - Wikipedia, the free encyclopedia Brand management is a communication function in marketing that includes analysis and planning on how that brand is positioned in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of bran
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Brand Management < Brand Management < Company < Volkswagen International Dr. Heinz-Jakob Neußer is a mechanical engineer and holds a doctorate from Aachen Technical University (RWTH). He started his career as a senior engineer with FEV Motorentechnik. In 1996, he joined Porsche AG as project manager for engine development.